Customer self-service at your service
Their name is a promise to all their customers: NEM Forsikring (Easy Insurance) as they want to make it easy and straightforward for you to be an insurance customer.
They have more than 100 years of experience of being a more personal alternative to the larger insurance companies. And with great success.
The task
Nem Forsikring needed help with their new customer self-service portal aimed at both new and existing customers. Handling your insurance is, for the most part, not a top priority. We went mobile-first to change the way you buy insurances radically. And we worked hard to achieve a straightforward, intuitive interface with a personal touch.
We went mobile-first to change the way you buy insurances radically.
My role
• Prototyping
• Visuel Identity and Assets
• Iconograhy
• UI/UX Design
• Visuel Identity and Assets
• Iconograhy
• UI/UX Design
Stop by nemforsikring.dk to learn more.
Calm and accommodating
From the very start, we defined the new self-service portal as a tool. A tool to get the job done. One of our goals was to remove all disturbing elements. The colours used needed to reflect that.
Legibility is king
As always we paid a lot of attention to the legibility of the typeface. To often legibility is overlooked when designing interfaces. Our typeface of choice ended up being Source Sans Pro - an open-source, sans-serif typeface released through Google. Luckily it's intended to work well in user interfaces.
I'm done!
We design progress bars to motivate people. In this case, the number of steps may vary depending on previous choices. Therefore we had to skip the usual numbering of steps. But the sense of completion is still very much present.
At your service
Nearly all insurance policies come with some kind of deductible. It is a challenging concept to grasp for numerous customers.
We added small texts of help to the interface - always in context. We accompanied the most prominent ones with an avatar - Mr and Mrs Helperson.
Product icons with personality
I designed a range of product icons to showcase the different areas of insurance. They all have a more playful, friendly and personal touch.
Simplicity always wins
We made sure only to ask the questions we needed to grant a quote to the customer. Furthermore, we decided to present only one question in combination with possible answers per screen. We all know how difficult multitasking can be. And of course, everything is finger-friendly.
Like what you see? Let's talk!
