Co-founder
SimpleUX. Testing on-the-go.
The idea behind SimpleUX is to offer an affordable UX-moderated testing tool. One that is simple to use instead of overly complicated. One that only includes a select few features instead of thousands.
The task
As a start-up, SimpleUX needed a visual identity to distinguish it from its competitors. The most comprehensive task was to design a streamlined user interface that ensured test participants could concentrate on the task without being distracted by unnecessary buttons or features.
SimpleUX is a user-friendly tool for real-time UX-moderated testing, providing valuable customer insights for data-informed design decisions.
My role
• Information Architecture
• User Flow
• Wireframing
• Prototyping
• Visual Identity and Assets
• Brand Guidelines
• Design System Guidelines
• Iconography
• UI/UX Design
• User Flow
• Wireframing
• Prototyping
• Visual Identity and Assets
• Brand Guidelines
• Design System Guidelines
• Iconography
• UI/UX Design
Stop by simpleux.io to learn more.
![](https://cdn.myportfolio.com/fd1f47a4c5e1c56a470afede8da59900/0e530315-08bb-42af-974f-dab30d795d23_rw_600.png?h=ee128efaec6cf58a95583625f69bea33)
Simple product - simple colour palette
There are only three colours: black, white, and vibrant yellow. This simplicity helps ensure a complete focus on testing interfaces and user experiences.
The all-important app icon
SimpleUX was initially created as an app, which influenced the logo's design. Therefore, the app icon essentially designed itself.
![](https://cdn.myportfolio.com/fd1f47a4c5e1c56a470afede8da59900/51f08822-12e1-4093-ad2e-20731e34a797_rw_600.png?h=b80846de8763acc5c21cd99bb3ad485b)
![](https://cdn.myportfolio.com/fd1f47a4c5e1c56a470afede8da59900/71072765-7bce-4577-a73a-c5a30096bcd6_rw_600.png?h=70a1d26085f533aa3e62943352c6bd2f)
Icons
In SimpleUX, we exclusively utilize icons to convey the message and evoke joy and recognition.
![](https://cdn.myportfolio.com/fd1f47a4c5e1c56a470afede8da59900/32e16f0d-e331-4b02-ae42-4bfeed32a654_rw_1200.png?h=1efcce5694a4518680dfd2fe90faa549)
Informative content doesn't have to be dull
Adding eye candy to information-packed content can make it more engaging without sacrificing its informative value.
![](https://cdn.myportfolio.com/fd1f47a4c5e1c56a470afede8da59900/2bd2234e-3ddc-409d-a86b-5a07bd3274f8_rw_1200.png?h=6184402dc7ca798dd64961c225a35ee3)
Overview, overview, overview
The detailed test view is stripped of unnecessary information, ensuring a clear and minimal UI for the user.
Like what you see? Let's talk!