SimpleUX Roller Skates

SimpleUX

On-The-Fly UX Testing Tool

SimpleUX Start Test on This Device

UX Testing Done Right!

The idea behind SimpleUX is to offer an affordable UX-moderated testing tool that is simple to use instead of overly complicated and includes only a select few features instead of thousands.

The task

As a start-up, SimpleUX needed a visual identity to distinguish it from its competitors. The most comprehensive task was to design a streamlined user interface that ensured test participants could concentrate on the task without being distracted by unnecessary buttons or features.

SimpleUX is a user-friendly tool for real-time UX-moderated testing, providing valuable customer insights for data-informed design decisions.

My role

• Information Architecture • User Flow • Wireframing​​​​​​​ • Prototyping • Visual Identity and Assets • Brand Guidelines • Design System Guidelines​​​​​​​ • Iconography • UI/UX Design

SimpleUX App Icon

Simple Product - Simple Colour Palette

There are only three colours: black, white, and vibrant yellow. This simplicity helps ensure a complete focus on testing interfaces and user experiences.

SimpleUX Colours
SimpleUX Colours
SimpleUX Logo
SimpleUX Logo

The Making of a Logo

Simple: The simplicity is striking. Just like the app itself, everything redundant has been removed. UX: The shadow points towards new angles on UX testing and added depth to UX testing. Angle: Points towards lifting the quality of UX testing to new heights.

The All-Important App Icon

SimpleUX was initially created as an app, which influenced the logo's design. Therefore, the app icon essentially designed itself.

SimpleUX App Icon
SimpleUX App Icon
SimpleUX Icons
SimpleUX Icons

Icons

In SimpleUX, we exclusively utilize icons to convey the message and evoke joy and recognition.

SimpleUX Starting a Test
SimpleUX Test Details
SimpleUX Test Details

Overview, Overview, Overview

The detailed test view is stripped of unnecessary information, ensuring a clear and minimal UI for the user.

SimpleUX Subscription
SimpleUX Subscription

Informative Content Doesn't Have to Be Dull

Adding eye candy to information-packed content can make it more engaging without sacrificing its informative value.

Let’s make great things together!

Are you looking for an experienced and friendly digital designer? Feel free to reach out to discuss new opportunities and potential collaborations.

kim@onkelkim.dk

Or call me at +45 28 199 123

Let’s make great things together!

Are you looking for an experienced and friendly digital designer? Feel free to reach out to discuss new opportunities and potential collaborations.

kim@onkelkim.dk

Or call me at +45 28 199 123

Let’s make great things together!

Are you looking for an experienced and friendly digital designer? Feel free to reach out to discuss new opportunities and potential collaborations.

kim@onkelkim.dk

Or call me at +45 28 199 123

Let’s make great things together!

Are you looking for an experienced and friendly digital designer? Feel free to reach out to discuss new opportunities and potential collaborations.

kim@onkelkim.dk

Or call me at +45 28 199 123